Loreen has spent years in hospitality and events. Her obsession with music led her to work together with Tokyo Love Hotel, a music label pushing to showcase talented Artists and their music selection. Turns out, people couldn’t get enough of it. What they could do without? The sugar-loaded drinks and next-day regrets.

So, she started Ichiban Collective.

Having a few drinks shouldn’t feel like a personal attack on your gut. These tea-based, low-sugar alcoholic beverages let you enjoy the night without waking up feeling bloated or crappy but rather give loads of energy throughout the night and no hangovers the next day.

Party smarter and harder.